Reddish Egrets at Sunset Arthur Morris/BIRDS AS ART

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BIRDS AS ART ON-LINE Bulletin #80 May 19, 2002

In poor taste?, Field testing the Lowepro Roadrunner AW, So you want to market your work....

IN POOR TASTE?
 
A very, very few of our more than 2100 subscribers took the time to write and  complain about the staged sparrow with a cigarette image.  I am sorry if I offended anyone.  (I thought that the image and Linda's clever writing were quite humorous and in no way disrespectful of nature, after all, the bird was dead...  I consider humankind's daily polluting of the earth's air, land, and water a far greater insult.)  In any case, I ask that those who were offended to accept the image below as my apology.
 
 
 
Photo Copyright 2002 Arthur Morris/BIRDS AS ART
Snowy Egret (dead), East Pond, Jamaica Bay Wildlife Refuge, Queens, NY
Canon 600mm f/4 L lens, 25mm extension tube, EOS 1n body, Fuji Velvia pushed one stop
Evaluative metering -1/3 stop at f/11(in early morning light)
I have always felt that this image represented this young bird's beauty as well the fragility of its  life.
 
FIELD TESTING THE LOWEPRO ROADRUNNER AW
 
Thanks to the generosity of Lowepro boss Uwe Mummenhoff, a sweet bear of a man whom I met at the last NANPA Forum in Jacksonville, I will have the opportunity to field test the Lowepro Roadrunner AW.  This large rolling backpack (large enough to carry a 600mm f/4 lens plus lots more) is Lowepro's largest legal carry-on and that is exactly how I will be using it.  Linda and I are headed to Churchill for 12 days and then continuing on to Arctic NWR where we will be working with a team of shorebird researchers, photographing, and sleeping in a tent for 8 nights!  We will let you know how the Roadrunner AW did when we get back.
 
To check out Lowepro's fine line of products that are designed to make a photographer's life easier, check out: http://www.lowepro.com/   In addition, most would enjoy visiting Bettina and Uwe's Digital Outback Fine Art Photography Handbook at: http://www.outbackphoto.com/handbook/DigitalOutbackPhotography.html
 
SO YOU WANT TO MARKET YOUR WORK
 
I am often asked what factors are important considerations for those who wish to attempt to market their work.  Here is my list plus a few additional comments: 
 
1-Your determination
2-Your willingness to work long and hard
3-Your marketing skills
4-Your promotional skills (including self promotion)
5-Your ability to create markets for your work
6-Your level of intelligence
7-Your social skills
8-Your writing ability
9-The number (measured in thousands or tens of thousands) and variety of images in your collection
10-The quality of your images
 
Now here's the kicker: I have listed the items above (IMNSHO) in their order of importance!  Take it from someone who has sold a few images over the past two decades: the quality of your work is one of the least important factors that will determine your success at marketing your images.  
 
Note #1: Make it a habit to send only your best work, stuff that you would be proud to see in print. 
 
Note #2: Technically perfect artistically designed images usually sell better than junk.
 
Note #3: Surprise: static portraits outsell images that depict action by at least 3-1.
 
For the basics of marketing, see Chapter Ten: Evaluating and Selling Your Work in "The Art of Bird Photography."  (You can order a signed copy off of our web site.) Good luck peddling those images!
 

 



 

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